![](https://i0.wp.com/luciekim.com/u/2018/02/MyORB_MoMo_03.jpg?resize=1880%2C1100&ssl=1)
MoMo
MoMo creates one-of-a-kind engagement rings and wedding bands for women and men. We helped with the playful brand name, brand identity, and packaging.
![](https://i0.wp.com/luciekim.com/u/2018/02/MyORB_MoMo_02B.jpg?resize=875%2C1100&ssl=1)
![](https://i0.wp.com/luciekim.com/u/2018/02/MyORB_MoMo_01.jpg?resize=1880%2C1100&ssl=1)
Creative Direction, Art Direction, Brand Strategy, Identity, Naming, Packaging
We designed the perfectly round O’s to represent two rings; their shape completes the symmetry of the M’s. The colors are rich and bold while the photography toys with the traditional wedding cliches – cake, flowers and a little bit of jello of course.
The entire project is made in New York to support local craftsmen.
![](https://i0.wp.com/luciekim.com/u/2018/02/MyORB_MoMo_04.jpg?resize=1880%2C1100&ssl=1)
![](https://i0.wp.com/luciekim.com/u/2018/02/MyORB_MoMo_06.jpg?resize=1880%2C1100&ssl=1)